Shillong has always been a fashionista’s delight. From street fashion to haute couture, men and women here love to explore everything that’s in vogue. To take this fashion frenzy a step farther and to promote beauty and aesthetics, a group of like-minded people founded Fashion Society Shillong back in 1983.
The Society, which will celebrate its coral anniversary on October 6 this year, is all about promoting the inherent talents of local youths by providing a platform in the form of beauty pageants, fashion shows and musical gigs.
“It is not really a modelling agency. Most of the young talents venture on their own equipped with our certification to enter bigger arenas,” says Aldous Mawlong, chairman of the Society.
Mawlong says the Society does not sponsor participants in national competitions but “if sponsorship is available from the government or business houses then definitely it can tap on these resources and promote youngsters”.
Talking about the evolution of fashion world both locally and globally, the head of the Society asserts that there has been a transcendental change in the way people look at models and in the way models look at themselves.
“The focus today is not only on being fashionable but also being comfortable. There is a shift from just good looking to also be healthy, which explains why most models follow a strict regime of lifestyle, diet and exercise. They also abstain from what is called ‘loud dressing’. Personality plays a vital role in the overall category of looking good,” explains the expert.
The Society meticulously selects the contestants, who have to be between 16 and 25 years of age, for Miss Shillong beauty pageant, which is not an annual event. It conducts practice sessions on catwalk, speech, make-up and grooming. It explores ways to network with similar organisations, the central and state governments and semi-government bodies “for uplifting its activities and achieving its objectives”. The society is also making efforts to archive exhibits, texts, costumes, weaves and other art forms in the latest formals.
However, Mawlong, who joined the Society after its inception and took over as the convener in 1986, says, “We never encourage anyone to give up their studies or jobs because the rat race in the outside world is real. If they are extraordinary and have a great sense of determination coupled with the right contacts and sound financial backup, then it is a different story altogether.”
Besides the beauty pageant, the Society organises various other events like musical shows and Cherry Blossom Festival. It also comes up with a lifestyle magazine called Tattoo Magazine’.
Celebrities who have attended the various events of the Society are Moon Moon Sen, Zeenat Aman, Rahul Dev, Shikha Swaroop, Hina Ramani, Kylie Dorjie and Vijay Kim, among others.
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