E-commerce company, Club Factory unveiled its first India-market campaign with actor Ranveer Singh and Miss World 2017, Manushi Chhillar. The company which was launched in India, one and a half years ago has made strong inroads in the e-commerce arena in India. Vincent Lou, Founder and CEO of Club Factory chatted with exchange4media on their biggest India-campaign, accelerating the brand growth and more.
Lou said that the e-commerce company in the last two years has acquired more than 70 million users globally. “40 million of these are from India and so it has to be a key market for us," he shared. On Club Factory’s proposition and plans within the overall India e-commerce ecosystem and the importance of India as a market, he said that the brand’s differentiator is that they offer unique, modern and differentiated products at factory price.
When we asked Lou the reason behind the launch of the integrated campaign he said, “Because we now have a larger presence in India, we want to have a better bond with India consumers and so we’re having celebrity endorsements.”
We have these TVCs and will leverage both online and offline mediums for this,” he let out and shared the company does have plans for offline activations too.
Speaking about the making of the campaign, he shared, "Ranveer himself gave a lot of inputs for this ad campaign." On the challenges and opportunities of doing business with India, he opined that the brand has to do a lot of localization. “We have cash on delivery available and also ensure people can shop without any concern about the shipping fee,” said the CEO.
Lou opened up that to further accelerate growth, the company is looking at providing better experiences by having more warehouses and customer care agencies. “We’re looking to do some category expansions,” he revealed.
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